Deutsch
EnglishFamily Horngacher
Rooted in
Rooted in
Tyrol
For the Auingers, agriculture is not just a profession – it is a calling. For generations, we have tended to our fields, meadows, and animals with respect for nature and love for our homeland.
What grows and is created on our farm goes directly to the tables of our guests: in the breakfast buffet at the AU Pension, in the farm store, and through our catering. Short distances, real quality.
— Family Horngacher, Söll am Wilden Kaiser
Organic Farm Products
365 Days of Animal Care
1925 Tradition Since
100% Local & Direct
From the Farm to the Table
Farm Store &
Farm Store &
Home Production
In the farm store of the AU Pension, you will find everything our farm produces with love – fresh, seasonal, and without long transport routes.
Fresh Milk Yogurt Mountain Cheese Eggs Jam Herb Syrup Farm Bread
To the Farm StoreFrom Nature
Herbs &
Herbs &
Wildflowers
Carefully gathered, dried, and processed – from elderflower to thyme to yarrow, a fascinating spectrum of herbs and flowers finds its well-deserved place in our kitchen.
We take great care in processing: all ingredients are harvested with care and processed gently to preserve their full flavor.
To the Culinary Offerings
What Sets Us Apart
Our Agriculture
Animal Husbandry
Our animals grow on lush Tyrolean meadows – in a species-appropriate environment, with plenty of space and the best feed from our own cultivation.
Meadow Maintenance
Our alpine meadows at the Wilden Kaiser are traditionally mowed and maintained – ensuring healthy fodder and an intact mountain landscape.
Circular Economy
What the farm does not use itself is returned to nature. Sustainability is not just a concept for us – it is part of our daily lives.
Herb Collection
Seasonal, hand-picked, and gently dried – our wild herbs and flowers are the secret stars of our kitchen.
Direct Marketing
From the barn directly to the table – without detours. In the farm store and breakfast buffet, you will experience our products in their finest form.
Tyrolean Tradition
Almabtrieb, alpine farming, customs – we cherish the traditions of our homeland and proudly pass them on to the next generation.
Annual Highlight
Almabtrieb in Söll –
Almabtrieb in Söll –
A Living Tradition
At the end of September, it’s that time again: the festively adorned cows return from the alpine meadows to the valley. Artistic flower crowns, traditional music, regional delicacies, and genuine Tyrolean customs make the Almabtrieb an unforgettable experience.
Visitors from around the world come to Söll to witness this unique spectacle up close.
To the Almabtrieb All Events
Our Products
From the Farm Directly
From the Farm Directly
to You
Visit our farm store or enjoy our products during your next stay at the AU Pension.
To the Farm Store Inquire About Accommodation