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Rooted in
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Rooted in
Tyrol
Agriculture for us, the Auingers, is not just a profession – it’s a calling. For generations, we have tended to our fields, meadows, and animals with respect for nature and love for our homeland.
What grows and is created on our farm goes directly to the tables of our guests: at the breakfast buffet of the AU Pension, in our farm shop, on our alpine pastures, and in our catering services. Short distances, genuine quality.
— The Horngacher Family
Organic Farm-owned Products
365 Days of Animal Care
1925 Tradition Since
100% Local & Direct
From the Farm to the Table
Farm Shop &
Farm Shop &
Home Production
In the AU Pension's farm shop, you will find everything lovingly produced on our farm – fresh, seasonal, and without long transport routes.
Fresh Milk Yogurt Mountain Cheese Eggs Jam Herb Syrup Farm Bread
To the Farm ShopFrom Nature
Herbs &
Herbs &
Wildflowers
Carefully harvested, dried, and processed – from elderflower to thyme to yarrow, a fascinating spectrum of herbs and flowers finds its well-deserved place in our kitchen.
We take great care in processing: all ingredients are harvested with care and gently processed to retain their full flavor.
To Culinary DelightsWhat Sets Us Apart
Our Agriculture
Animal Husbandry
Our animals thrive on lush Tyrolean meadows – kept in a humane manner, with plenty of space and the best feed from our own cultivation.
Meadow Care
Our alpine meadows at the Wilder Kaiser are traditionally mown and maintained – for healthy forage and a preserved mountain landscape.
Circular Economy
What the farm does not use returns to nature. Sustainability is not a concept for us – it’s everyday life.
Herb Collection
Seasonal, hand-picked, and gently dried – our wild herbs and flowers are the secret stars of our kitchen.
Direct Marketing
From the stable directly to the table – no detours. In the farm shop and at the breakfast buffet, you can experience our products in their finest form.
Tyrolean Tradition
Almabtrieb, alpine farming, customs – we cherish the traditions of our homeland and proudly pass them on to the next generation.
Annual Highlight
Almabtrieb in Söll –
Almabtrieb in Söll –
A Living Tradition
At the end of September, it's that time again: the festively adorned cows make their way back from the alpine meadows to the valley. Artistic floral crowns, traditional music, regional delicacies, and authentic Tyrolean customs make the Almabtrieb an unforgettable experience.
Visitors from around the world come to Söll to witness this unique spectacle up close.
To the Almabtrieb All EventsOur Products
From the Farm Directly
From the Farm Directly
to You
Visit our farm shop or enjoy our products during your next stay in one of our vacation accommodations.
To the Farm Shop